I’ve brought in Erin, a brand a web designer (of Ruby Works Co) to share 5 tips to taking complete advantage of your brand shoot.
Follow these and you’ll be sure to not only understand how to utilize your photos to the fullest, but you’ll feel more confident preparing for the shoot as well.
1) Define Your Brand Identity First
Ideally, start the process with a clear understanding of your brand identity; this includes values, mission, target audience, and overall message. This foundation will guide the visual elements of the photoshoot and ensure consistency with the brand’s personality.
2) Provide Example Visuals
Once you have your brand’s core established, start working on a storyboard or moodboard that outlines the desired visual direction for the photoshoot. This could include color palettes, styles, poses, and photo settings. A moodboard helps everyone involved get on the same page and reduces any miscommunications during the shoot.
3) Choose the Right Location(s)
Select a location that aligns with your brand, offers and audience. Whether it’s an outdoor setting, a studio, or a specific interior, the location should complement the brand’s aesthetics and values. If your brand is more dynamic, you’ll want a variety of backgrounds, poses and atmosphere, or if you’re more crisp and professional you can have less of a variety of backgrounds. My heart breaks when I see a creative, lively brand complete a brand shoot that feels corporate and stiff, rather than dynamic and approachable.
Select a location that aligns with your brand, offers and audience. Whether it’s an outdoor setting, a studio, or a specific interior, the location should complement the brand’s aesthetics and values. If your brand is more dynamic, you’ll want a variety of backgrounds, poses and atmosphere, or if you’re more crisp and professional you can have less of a variety of backgrounds. My heart breaks when I see a creative, lively brand complete a brand shoot that feels corporate and stiff, rather than a lively, dynamic and casual brand.
4) Use Props and Brand Elements
If relevant (hint: make it relevant), incorporate branded props or elements that further highlight the YOUR business. These could be products, tools, or items that symbolize their unique offerings. Properly integrating these elements can reinforce brand recognition.
Examples: Lifestyle coach? Bring a journal, water bottle or Stanley cup, have a gym bag or pair of active shoes. Wedding coordinator? What if you brought some table setting samples, or linen samples and staged a real-life vision board? These details DO NOT go unnoticed, just look Katie at who incorporated pantone color cards into her branding shoot. (Also check out Katie’s website I designed.)
Do these still feel out of reach? Go ahead and bring your computer and favorite mug, but let’s also try to think outside the box, maybe a couple of fun pairs of glasses or your favorite snacks. Can you print photos or mock up the types of projects that you work on? Props like sunglasses or hair clips allow you to change your look without having to change clothes.
5) Acknowledge Any Nerves or Insecurities
When you have visitors on your website, they’ll be looking at you as an expert of your craft. It may seem challenging but you’re going to be seen that way, so try to embody it on set too. Move around in your photos, get your wiggles out and take breaks if your feet or face start hurting. Let your photographer know if there are specific things that are hard for you to see in photos and they will likely be able to help pose you… or more likely, notice when your smile goes from genuine to obligatory.
Bonus – Bring a Tripod and Take BTS on YOUR Device(s)
The photographer is giving you their full attention, try setting up your camera or phone for a behind the scenes video! This will make great B-roll footage and allow you to tease the shoot before the photos are finalized. Just remember your phone charger so it doesn’t die!
Finally, you’re working with a professional, so trust the process! There are tons of amazing photographers out there, it’s more about finding the right fit for Y O U! If you don’t trust your eye for aesthetics, consider working with a photographer who can steer you in the right direction (hint: Dana is one of those) and/or get really clear on your brand identity first!
You’re going to look fantastic, I can feel it!
Bio: Erin Norris (of Ruby Works Co) is a Brand and Web designer for small businesses with personalities. Passionate about storytelling; her design and branding skills convey your business’ story to your audience for deeper connection, increased authority, and more superfans. As soon as you start chatting with her, she feels like your business’ new BFF and strategist.
When she’s not creating stunning brands and websites that stand the test of time, she’s writing more episodes of Weird Magic, her quirky storytelling newsletter, and drinking Prosecco in East Los Angeles.