When it comes to telling your brand story, having the right images is everything. To paint a complete and authentic picture of who you are and what you stand for, you’ve got to dive into the three essential styles of a brand session. These images won’t just speak; they’ll shout your compelling story across all social platforms.

At the heart of any personal brand lies authenticity – the real, genuine you. Your brand photoshoot is your chance to capture the essence of who you are, not some idealized version. Here’s a guide to mastering all aspects of your brand shoot.

Before you Start, Moodboard

Kick things off with a blend of storytelling and moodboarding. Your photos should unfold a narrative about your journey, values, and mission. Think about incorporating elements from your life that mirror these aspects – from the perfect location that complements your brand to the props and outfits that define you.

The 3 Styles of Photos You Need:

1. Professional Portrait

First think you need is a professional portrait. But here’s the thing – it doesn’t have to be all vanilla. Whether it’s a clean studio backdrop or a candid lifestyle headshot that puts your face in the spotlight, you choose your own adventure.

And here’s the golden rule – be yourself. Skip the heavy editing that turns you into a flawless robot. People want to see the real you – imperfections and all. Authenticity is where it’s at.

2. Lifestyle Session

Candid lifestyle shots open the door to the backstage of your life and work. These photos are the key to humanizing your brand and forging genuine connections. Keep these points in mind:

• Authenticity: Capture real moments that define your life or work.
• Storytelling: Use these shots to spin a tale about your brand – showcase your work process, share your adventures.
• Variety: Don’t limit yourself; capture different facets of your brand for engaging and relatable content.

3. The Product, Service, or Details:

If your personal brand involves a product or service, this is where you showcase it. These images need to be visually appealing and informative:

• Storytelling: Tell a story about how your product or service solves a problem and the benefits it offers.
• Detail Shots: Get up close and personal to highlight unique features or qualities.

Your personal brand photoshoot is a powerful tool when done right. Focus on authenticity, consistency, and engaging your audience to craft a visual identity that resonates. Remember, it’s a work in progress, so revisit your photoshoot strategy regularly to keep it aligned with your evolving identity and goals. Here’s to capturing the essence of your brand!

I’m Dana Gaydon, a brand and lifestyle photographer, with over two decades of experience capturing moments in beautiful Orange County, California. I work with creative professionals to achieve an authentic, elevated self-image through the power of their photography. It’s not just about your photos; it’s about capturing a connection with your ideal audience. Together, we curate a modern, joyful brand story that resonates.