How do you document and/or do branding for a person who is super creative has done everything?!
We bounced ideas back and forth but the thing that felt truest to her style was her creative dressing. So she came up with The Core Four – 4 styles of character dressing that feels so true to her soul.
This ended up being more of an editorial vs a brand session.. but it’s a brand session that’s true to Bjones, which IS editorial! Branding is all about being the most you, you can be. And this is it!
- CARRIE BRADSHAW
- THE VINTAGE ECCENTRIC
- WESTERN
- THEATRICAL
You can see some BTS in this youtube vid she made from our session. She puts so much creativity into each outfit. It’s really fun to see her process.
Thank you so much Bjones for collaborating with me on these amazing characters!
Watch the BTS video here
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