Personal Branding

Modern Brand Photos for a Visionary Leader in Newport Beach

July 18, 2025

Her biggest challenge was how to translate her brilliance into a confident, cohesive brand presence

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When Melodi reached out for a brand session, I knew we were about to create something special.

As a lawyer and CPA, she’s the kind of leader who balances strategy with soul. Her mission is helping visionaries grow wealth, build legacies, and live boldly. She brings the law, the numbers, and the clarity to help her clients do it right.

But like so many boss women I work with, her biggest challenge online wasn’t expertise, it was figuring out how to translate all of that brilliance into a confident, cohesive brand presence.

That’s where this shoot came in.

The Vision for Her Brand Shoot

We met at the Newport Civic Center Library, a location with sleek architecture, open walkways, and the perfect balance of modern and approachable.

Our goal was to create imagery that felt:
Strategic and polished (for her websites and LinkedIn)
Empowering and modern (to match her global brand vision)
Warm and approachable (because expertise doesn’t have to feel stiff)

Her two outfits were perfect for telling this story:

  • A black dress with a bold white collar for quiet authority
  • A white tailored suit for an elevated, modern vibe

Throughout the shoot, Melodi’s confidence and charisma shined through. The result is gallery of images that show her as the visionary she is: powerful, relatable, and ready to lead.

Why Brand Photography Is Worth It

If you’re building a personal brand or elevating your business online, your photos are often the first impression. They’re more than just pretty images, they’re a way to:

Build trust with your audience
Tell your story with intention
Show up with confidence (no more hiding behind outdated headshots!)


Melodi’s Words to Live By

“I’m here for the visionaries—the ones growing wealth, building legacies, and living boldly. I bring the law, the strategy, and the clarity to help you do it right.”


Let’s Create Your Brand Story Together

I help entrepreneurs and leaders show up with confidence, creativity, and authenticity through brand photography. Let’s design visuals that feel as bold and brilliant as you.

Ready to book your session? Let’s chat!

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I'm Dana, your new photo friend.

I help people and businesses up-level their photography. Photos but make it fun! 

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Dana Gaydon is a colorful brand and lifestyle photographer located in Orange County, California. (And Palm Springs)

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